You may have noticed that lots of stores like Walmart and Target use a very basic technique for reaching kids. They put products at eye level, basically guaranteeing they’re going to be able to reach what they want. As kids get older, they can reach a little higher. So that Playstation video game is a…
Communication is great for companies, and newsletters are time-tested communication tools. For small businesses, email newsletters can be the primary way to reach customers, brand a product, and offer company news. Even the world’s biggest companies frequently rely on email newsletters to announce promotions, announce a service, and build a bigger subscription database. Successful successful…
We have a guest post on our blog today from Roxanne Turner. Roxanne is a Board Certified Life Coach with extensive training in ADHD and executive functioning, focusing on the process of getting things done. Conventional wisdom has us believe that homework needs to be done at a desk in a quiet room in…
The School Communications Agency works with many excellent sponsors who help us fund Colorado school initiatives. We value this relationship very much. Sponsorship is an important investment, and we are proud to continue to offer a unique way to reach over 150,000 parents, multiple times per month through our digital newsletter program. As a channel…
Fall might be in the air, but winter is coming. You know it, your friends know it, and there’s a good chance your students know it. With all the buzz about the hit HBO show, why not take the opportunity to infuse some great references in class? Really, there’s nothing more fun than making pop culture…
National and local businesses are among the most untapped school resources. Which is really interesting, because schools are in the business of fostering talented thinkers, innovators, and workers. On the business end, fostering talent at home reduces operational costs. It also helps local companies brand themselves as positive community stakeholders. For schools, creating partnerships with…
Here’s a tip culled from the classroom. Telling people nice things is the best fremium model there is. All teachers have examples of this. I’d like to share one of my favorites. It goes back several years to when I was assigning classroom jobs like stacking the books, sorting the library, and wiping down…
Given the overflow of information in our lives, it can be tempting to romanticize about our life before it went digital. Astoundingly, one research firm concluded that on average, Americans interact with their phones over 2,600 times per day. It’s true, digital connections can be as ephemeral as your phone’s news feed, yet we live…
Sponsors, are you ready for an alarming statistic? According to a recent report conducted by Common Sense Media, kids aged 2-11 are exposed to over 25,000 ads per year. That’s almost 2,100 ads per month. Put another way, that’s an incredible 15 ads per hour. So yes, we truly live in advertising age. While it’s…
When I was in school, we used to get our final report card mailed to us in the summer. This was before email, so I’d run to the mailbox every day a little bit anxious. We all get nervous about our grades, but what made me most anxious was finding out who my teachers for the next…