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Newsletters are Great For Efficient Fundraising

Given the overflow of information in our lives, it can be tempting to romanticize about our life before it went digital. Astoundingly, one research firm concluded that on average, Americans interact with their phones over 2,600 times per day. It’s true, digital connections can be as ephemeral as your phone’s news feed, yet we live in a society that is built on digital interactions.

On many levels, it’s impacting how engaged communities perform. High school students on LinkedIn? Check. Teaching middle schoolers how to Tweet. Covered. Getting elementary students to use apps like iMovie? Old hat.

An analog life style, on the other hand, is somewhat of a lost art. So, are local schools a good place to advertise your business through newsletter messaging? The answer seems to be a resounding yes. There are all kinds of signs pointing to a shift back to an analog strategy in the education world, such as using film in photography class. Teaching students to write with pen and paper is suddenly back in vogue. And, incredibly, one of the major reasons for the recent fall in e-book sales is because students want the real thingSociety does, too.

And who can disagree? There’s still nothing like a face-to-face meeting, or nothing quite as good as feeling pages of a book bend in your hand. Or a newsletter to pass around. Our newsletter, vital to the communications of Colorado schools, is distributed with the expressed interest of being passed around, hung with a magnet, highlighted, posted on a bulletin board, and sent in the mail to grandma. Retweet it, you cannot.

For schools, it’s proving to a be a vital communication mechanism. And for sponsors, it’s as highly targeted as you can get. One hundred percent of parents who engage with the TSCA newsletter get access to family friendly, community centric products they need – guaranteed. It’s right in front of them and in their eyes. Compare that to an ad on the internet. That’s a 98 percent higher viewership than effective internet advertising. That’s just another huge reason to go analog. Here are a ton more.

Sponsors, we can work with you on branding your messaging and delivering meaningful results. Schools, we can create easy fundraising ideas and improve parent-teacher communication.  And, if you still do want to go digital, we have an app for that!

About The Author

Chris Coomey is a teacher, writer, and community engagement specialist. When not working with students or writing about education, you can find him on his bike, on the basketball court, or out on a long hike on the incredible Colorado trails.