You may have noticed that lots of stores like Walmart and Target use a very basic technique for reaching kids. They put products at eye level, basically guaranteeing they’re going to be able to reach what they want. As kids get older, they can reach a little higher. So that Playstation video game is a…
According to the USA Today, over 200,000 Houston students and over one million in all of Texas will not be attending school on time. The scale of Hurricane Harvey has been so devastating that numbers alone don’t do it justice. But what incredible numbers they are. According to CNN, the storm has dumped over 10…
The School Communications Agency works with many excellent sponsors who help us fund Colorado school initiatives. We value this relationship very much. Sponsorship is an important investment, and we are proud to continue to offer a unique way to reach over 150,000 parents, multiple times per month through our digital newsletter program. As a channel…
National and local businesses are among the most untapped school resources. Which is really interesting, because schools are in the business of fostering talented thinkers, innovators, and workers. On the business end, fostering talent at home reduces operational costs. It also helps local companies brand themselves as positive community stakeholders. For schools, creating partnerships with…
Here’s a tip culled from the classroom. Telling people nice things is the best fremium model there is. All teachers have examples of this. I’d like to share one of my favorites. It goes back several years to when I was assigning classroom jobs like stacking the books, sorting the library, and wiping down…
Given the overflow of information in our lives, it can be tempting to romanticize about our life before it went digital. Astoundingly, one research firm concluded that on average, Americans interact with their phones over 2,600 times per day. It’s true, digital connections can be as ephemeral as your phone’s news feed, yet we live…
Did we raise enough money? What’s our next fundraiser? Will this be successful? These are questions that PTO and PTA members ask themselves year after year. There has been a constant struggle of generating new ideas on how to fundraise. We all remember as a kid knocking on your neighbor’s door begging them to buy…