Grow Your Business And Be A School Hero


Heroes come in all shapes and sizes.

I have a few heroes that I look up to for inspiration, and they definitely do a good job motivating me.

Heroes work for teachers because they can be a tool for focusing on meritorious qualities. By studying heroes, real or made up, kids learn a hero serves the greater good without expecting anything in return.

You can always tell a hero by the biographies kids read. And, with examples such as these, it’s great to teach kids how we handle success matters more than ever.

And being heroic doesn’t mean you have to change the life of millions of people. Often, one person is all it takes to institute scalable change. One of today’s most cited heroes, the Dalia Lama, has a hero. He’s an 11 year old boy who exhibited forgiveness – what a great example for students to share.

As a sports fan, I think back to the story of Michael Jordan, surely the hero of many a school-aged teenager, and how he was cut by his varsity basketball coach. So yes, heroism often comes at a cost. And the cost of being a hero is not accepting no as an answer, as well.

I am thinking of all the things that are not immediately heroic, but certainly are when you look at the impact doing them can have. Volunteering is heroic. Paying it forward is heroic. Helping students succeed is heroic as well. These are all acts of great altruism, and set up success no matter how you look at it.

Research is pointing to altruism as an answer to many of our societal issues. I’ve witnessed it in the classroom. I teach kids that altruism is a great asset because it’s the core of being at the service of others, expecting nothing in return.

We live in a world where people want to know, “What’s in it for me?” A hero doesn’t ask this. From a professional perspective, altruism is what makes schools succeed. Talented teachers are the most altruistic of the lot – they could be earning many times more elsewhere, but they decide to stay in the field to help students in their conviction of making the world a better place.

We all want to make the world a better place, but very few of us know how to precisely go about doing that. Simply, education needs more heroes. How can more heroes be involved in our kids’ lives?

Research has proven that when businesses partner with educational outfits, students succeed though engagement, enrichment, and vital partnerships. A great resource to get you started on your journey on that compelling insight can be found here.

With heroism in mind, The School Communications Agency has created a model that allows businesses to succeed, too. When you sponsor a school with The School Communications Agency, you are creating invaluable opportunities for students.

Kindly reach out to us today to learn more about our philanthropic model, and ways we can help your business contribute to a heroic cause. The School Communications Agency has contributed hundreds of thousands of dollars to Colorado schools through our give-back program. We look forward to creating those important partnerships with you.