Blog

Changing Traditions and The Death of the Chocolate Santa Clause

The chocolate Santa Clause first poked his head out of my stocking in 1965. All you could see was that shiny, silvery red head just above those glinty Santa eyes. He’s appeared in my stocking every year since then. That’s 48 years of Santa heads peering out at me. There won’t be one there this year. My family informed me that it is a waste of time, we already have too many sweets around the house during the holidays that are a lot better. (I am willing to concede the second half of this argument but, REALLY, I did not know there was such a thing as too many sweets).

I’ve reluctantly conceded. Santa will be missed.

Tradition is a hard thing to break. Have you ever noticed how “traditions” are romanticized when you talk about personal traditions but professional traditions can be seen as pejorative; as in “mired in old traditions”? I don’t think it is that simple. As a boss when do you give up on doing things the way they’ve always been done? The question is not easy to answer.

Tradition reinforces culture, creates a foundation. I don’t know if the story attributed to Pablo Picasso is true, but it is rumored that he said you must first learn to paint like the masters before you can extend the boundaries of your own art.

As a school communications entrepreneur I continuously challenge myself and my customers to extend the boundaries of their art. So maybe I shouldn’t really complain that the “art” of great Christmas Chocolate has moved beyond stale milk chocolate Santas.

I am going to begin a tradition of dark chocolate peppermint bark.

About The Author

Jerry is the President and Chief Ideas Officer of The School Communications Agency. Jerry has been the President of four different Human Resource companies over the years and is excited to be applying his skills to help schools and children succeed. His passion has always been on creating something new and different. When he’s not hanging out at the office he can be found scrambling around in the mountains with his wife Beverly and their (all too) crazy dog Sadie.